STRENGTH & DIRECTION


Ivan Madrigal, Principal Owner

Ivan Madrigal combines years of entrepreneurship, management, business operations, IT, Lean Six Sigma and M&A experience to reconfigure businesses into profitable companies modeled after Fortune 500 enterprises. As a serial business “fixer”, Ivan applies metrics, quality control mechanisms, and technology to harness the potential of existing businesses and help them thrive. Today, Ivan oversees a portfolio of growing businesses including Builder’s Choice where he champions a culture of service accountability. He is intimately involved in the company’s strategic planning, positioning, and quality control initiatives.

“The difference between Builder’s Choice and competitors isn’t the type of building products we offer; it’s our service attitude and turnaround times that keep builders coming back to us.”



Seth LeMacks

Head of Windows

John Morton

Director of Operations

Ricky Valencia

Sales Manager

Mike Contreras

Sr. Account Manager