STRENGTH & DIRECTION
The Builder’s Choice team is purposefully designed with highly seasoned business and residential development experts: remodelers, product specialists, and past builders. Our culture is based on an unwavering commitment to provide our customers with a positive experience with every order and installation – and at every customer touch point.
Ivan Madrigal, Principal Owner
Ivan Madrigal combines years of entrepreneurship, management, business operations, IT, Lean Six Sigma and M&A experience to reconfigure businesses into profitable companies modeled after Fortune 500 enterprises. As a serial business “fixer”, Ivan applies metrics, quality control mechanisms, and technology to harness the potential of existing businesses and help them thrive. Today, Ivan oversees a portfolio of growing businesses including Builder’s Choice where he champions a culture of service accountability. He is intimately involved in the company’s strategic planning, positioning, and quality control initiatives.
“The difference between Builder’s Choice and competitors isn’t the type of building products we offer; it’s our service attitude and turnaround times that keep builders coming back to us.”
Seth LeMacks
Head of Windows
John Morton
Director of Operations
Ricky Valencia
Sales Manager
Mike Contreras
Sr. Account Manager
