STRENGTH & DIRECTION


Ivan Madrigal, Principal Owner

Ivan Madrigal combines years of entrepreneurship, management, business operations, IT, Lean Six Sigma and M&A experience to reconfigure businesses into profitable companies modeled after Fortune 500 enterprises. As a serial business “fixer”, Ivan applies metrics, quality control mechanisms, and technology to harness the potential of existing businesses and help them thrive. Today, Ivan oversees a portfolio of growing businesses including Builder’s Choice where he champions a culture of service accountability. He is intimately involved in the company’s strategic planning, positioning, and quality control initiatives.

“The difference between Builder’s Choice and competitors isn’t the type of building products we offer; it’s our service attitude and turnaround times that keep builders coming back to us.”


LINDA STEWART, vp – marketing & product development

Linda Stewart is a 38-year business professional with extensive experience in residential development and design. Before joining Builder’s Choice, Linda worked at the forefront of residential development and marketing with renowned builders. Linda has first hand knowledge of our customers’ needs, industry gaps, and what opportunities exist to make an impact on the industry. Now, at Builder’s Choice, she is responsible for marketing, new product development, and building relationships and driving solutions which make a difference for customers and their bottom line. Her passion for design, construction, and development is leveraged for the full spectrum of specialty product solutions that Builder’s Choice provides to builders: high quality luxury and volume products and installations for production homes, multi-family units to custom specified products for the finest homes and developments.

“We understand the day-to-day workings of residential construction and implement practical solutions that integrate with our customers’ schedules and timelines.”


John Morton

Director of Operations

Ricky Valencia

Sales Manager

Mike Contreras

Sr. Account Manager