About Us

Builder’s Choice began in 1999 as a small cabinet distributor in Houston, Texas.

The company’s potential was recognized by business entrepreneur, Ivan Madrigal, who purchased Builder’s Choice in 2014.  Madrigal saw an opportunity to transform a business, in a local market and aspirationally, an industry.  Many building material manufacturers embraced continuous improvement and quality initiatives, however the service and trade base lagged behind. In the first months of ownership, Madrigal envisioned creating a positive customer experience through a vastly improved service platform from a foundation of continuous improvement heavily based on LEAN Six Sigma methods.

Our company has grown from a handful of employees to over 50 resident professionals who handle every aspect of sales, design, field management, order processing and customer care to provide the exemplary customer experience we are known for.

Madrigal focused the company on a single metric, First Time Installation Quality. This was the pivoting point for the operational turnaround, setting the foundation for a great culture, community service, winning in the field and industry-leading quality.  Madrigal recalls the first advice he received after purchasing Builder’s Choice from the CEO of one of the largest privately held home builders in the country, “Ivan, it has been my experience that the biggest challenge in cabinetry is getting all the right parts and pieces, to the right house, at the right time and then doing a great job installing it. I haven’t found many companies that do that well over my career”. Madrigal took this as a challenge to do each of these parts of the business not only well, but to perform world class. Since then Builder’s Choice has expanded the business to include flooring and has added a leading-edge countertop manufacturing facility which supplies our customers with quality countertops that are cut with the precision of a BACA with unparalleled turn-around times.